Joke review boosts T-shirt sales
Sales of the kitsch Three Wolf Moon T-shirt shot up 2,300% on Amazon after a spate of ironic reviews went viral.
The first review gave the shirt five stars, saying it "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed".
That prompted hundreds of others to post frivolous reviews, turning the page into an internet phenomenon.
http://news.bbc.co.uk
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